Bethany Fry

Digital Marketing - Why I chose an Apprenticeship

Why I Chose an Apprenticeship – Bethany Fry, Digital Marketing Apprentice

I knew that jumping straight into the workplace once finishing school wouldn’t be easy, but university wasn’t the path that I wanted to take either – and that’s how I stumbled across the idea of an apprenticeship. Apprenticeships are ideal for those looking to gain more knowledge in an area of interest to them whilst also experiencing life in the workplace which helps develop communication, teamwork and many more skills needed in the future.

I chose an apprenticeship for this exact reason. I knew I wanted to head down the path of Digital Marketing, but I didn’t know how to get into such a niche job type – until I came across Digital Marketing Apprenticeships. I didn’t want to stop learning just yet, but I was keen to develop my skills and put them into practice in an actual job which the apprenticeship was perfect for. 

Since beginning my apprenticeship, I have learnt and developed many different skills both inside and outside the job, and I know that these will definitely assist me in the future. On top of this, I will also gain a qualification at the end of my apprenticeship which will be useful if I continue down the career path of Digital Marketing.

Learn more about the Digital Marketing programme Bethany studied here.