Di McEvoy-Robinson



Alive and kicking

Career Highlight

Meeting with Ofsted to hear that 3aaa had achieved Grade One Outstanding for every category.

Other roles

Working at 3aaa is more than a full-time role! Parent, partner, sister, daughter, good friend!


To continue to grow 3aaa and be seen as the go-to training provider by employers and apprentices.


Just do it!

About your role at 3aaa

Hello and welcome to 2018 to all of our clients, colleagues and apprentices. I’m Di McEvoy-Robinson one of the owners of 3aaa and after 10 years, still an active Director in the company. I’m passionate about learning and development and take great pride in being part of the 3aaa team, working with thousands of learners and employers across the country. I work with the senior team to ensure that the company is responsive to clients, colleagues and apprentices. Currently we are building a team of people to work with many new and current clients who are now using their levy funds to bring new opportunities to their current staff and recruit new young people into their organisations. As someone who is a champion of apprenticeships I am in my dream role at 3aaa and feel very privileged every day to work with so many amazingly talented people both inside and outside of our company.

Your Background Prior to 3aaa and
How My Role Adds Value to our Partnering Clients

Although I am now in my dream role at 3aaa helping others to follow their own learning journeys, I have also enjoyed every step of my own learning journey thus far. After leaving my home town of Liverpool to head off to the excitement of University in York, at the tender young age of 18 I have loved every moment of the roller coaster that is life. I have been fortunate in having dynamic roles in education and learning and development in schools, universities, colleges, training companies and now in being part of a team running and owning a company focused entirely on apprenticeships. I have played a part at national and international levels working with Government and with the American Community College model, bringing best practice ideas and sharing great experiences. I am a Fellow of the Chartered Institute of Personnel and Development and also a trained coach and mentor. By working with significant numbers of employers across the past 30 years I am able to bring that experience to the forefront when working with our new levy paying employers to help them identify and match their training requirements to the exciting apprenticeship offer across a wide range of standards. I have played a key role in delivering and coaching on management programmes for Chief Executives and senior staff in a wide range of public and private sector organisations and use this expertise when talking to clients.

What are your interests outside of work?

Although I am driven by working with clients, colleagues and apprentices I also try to find time to enjoy my love of live music and theatre. I aim to see at least 12 live shows a year and this ranges from watching Matthew Bourne’s wonderful ballets, Charlie and The Chocolate Factory musical to listening and dancing to The Script singing live in Birmingham. I am a big fan of modern art and always squash in a visit to the local art gallery or exhibition wherever I go.

I adore going for walks in the countryside and finishing with a nice craft beer in a country pub. Travelling to new places and learning about new things is exciting too but my greatest joy is spending time with family and friends just enjoying life and having fun.

3 words that best describe you:

  • My family would describe me as bossy, caring and loving
  • My friends would describe me as loyal, fun and bubbly
  • My work colleagues would describe me as demanding, relentless and assertive