Friday 31st August 2018


3aaa Apprenticeships achieve Customer Service Excellence award

We are delighted to announce that we have been awarded Excellence in Customer Service by the Centre for Assessment (CfA) in a recent assessment, endorsing our relentless approach to putting our customers at the forefront of everything that we do.

The award for Customer Service Excellence® aims to bring professional, high-level customer service concepts into common currency with every customer service interaction by offering a unique improvement tool to help those delivering services put their customers at the core of what they do.

The report, which was published earlier this week, stated that ‘Members of staff observed at the 3aaa Customer Service Team were extremely polite, focused on pleasing the customer and were definitely willing to go the extra mile’ and that ‘There was a palpable ethos of wanting to gain a deep understanding of the individual customer needs and this made sure that the Customer Service Team at 3aaa could always meet their customers’ eclectic needs’.

Other key strengths that were identified within the assessment included staff attitude and focus, overall customer insight and understanding and a commitment to continuously improving the experience of our customers.

Martin Taft, Customer Service Manager of 3aaa Apprenticeships, expressed his delight

At 3aaa, we are continuously striving to improve our service, firmly placing the customer at the heart of everything that we do. I am pleased to announce that our enthusiastic commitment to providing Excellence in Customer Service has been recognised and is celebrated in achieving this award.

The commitment of our dedicated Customer Service Team to providing the best service for our customers continues throughout the wider business, with this ethos actively integrated into our workforce across our 36 academies on a daily basis.

We are dedicated to providing an excellent customer experience to all of our different stakeholders and this award is testament to that. We strive to provide excellent customer service through intrinsically linking it to every element of our customers’ journey with us. We achieve this by embedding it fully in the culture of the organisation.

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