Monday 9th July 2018


3aaa Apprenticeships officially open ‘Seth Woolley Studio’, in memory of talented Apprentice

On Friday 6th July 2018, we officially opened the ‘Seth Woolley Studio’, in memory of our talented Digital Marketing Apprentice, Seth Woolley.

Seth, who tragically passed away in December 2017, was a much-loved member of the 3aaa Marketing team and was well-known and respected around our Head Office and 36 academies across the country. His infectious personality and passion for Marketing were just a couple of traits that meant he left a lasting memory for his colleagues and a powerful impact on the company itself, with his ideas and work rate being strongly implemented within 3aaa’s Marketing department.

The ‘Seth Woolley Studio’ was created and introduced to give 3aaa’s learners and the wider business access to a state of the art facility, where they can benefit from an interactive and creative blended learning platform. Boasting a range of exciting technical features, including a fully interactive 75-inch screen and a feature that allows learners to feedback ‘live’ during digital workshops, the ‘Seth Woolley studio’ is a key communication tool that helps us stay ahead of the curve. Communication and creativity were two of Seth’s most powerful traits and it is fitting that these two characteristics are engrained within the studio.

Seth’s family visited the 3aaa Head Office in Derby to cut the ribbon and officially open the ‘Seth Woolley studio’. Seth’s Mum, Liz commented on his time at 3aaa “3aaa suited Seth down to the ground; the marketing team is a young, fun team and he was given a wide scope to use his creativity. Early on, he was offered a chance to continue his education to Level 4 and for him it was a no brainer. He loved the opportunity to work on the Elton John concert at the 3aaa County Ground and enjoyed all aspects of this event especially, from helping with the planning, to working the hospitality tent on the day. Seth loved people and loved helping so therefore enjoyed doing events that promoted 3aaa Apprenticeships”.

We have stayed in close contact with Seth’s family since December, supporting in any way possible and finding ways to remember Seth and to keep his legacy engrained within the organisation.

Liz added “Seth only worked for 3aaa for approximately 8 months, yet became part of the 3aaa family and that caring has since been extended to us, his family. They have been more than generous with their time. For instance, the team designed and printed the order of service for the funeral, invited us to come and meet them all and donated to the Just Giving fund (as a company and individually) to help with funeral costs. I would 100% recommend 3aaa as an apprenticeship provider, their facilities are outstanding, they are passionate about the training they provide and the Apprentices that they support.”

3aaa Apprenticeship’s Co-Founder and Director, Di McEvoy-Robinson, said “We are delighted to welcome Seth’s family to open the Seth Woolley Studio. Seth loved to be at the centre of the action and bringing people together was a particular skill of his. The studio does exactly that, it brings staff and learners together from across the country. We wanted to make sure Seth remained at the heart of what we do in the marketing department and as we use the studio every day he remains an integral part of moving us forward.”

Seth’s family have now started raising money for CRY (Cardiac Risk in the Young) and have set up the Seth Woolley memorial fund. 12 young people die every week with undiagnosed heart conditions, and Seth’s Mum, Dad and his younger brother, Zac, recently did the 3 Bridges Walk in London to raise awareness along with more than 1500 grieving family members. Eventually they hope to fund a screening in Derby. Liz finished by saying “Seth’s manager, Lynsey and her team have kindly offered to help us plan a charity event to raise funds towards the memorial fund. We are overwhelmed by the kind gesture of 3aaa to open the Seth Woolley media studio, together with an annual media award in his name. Seth had already decided his future was within 3aaa and the opportunities they offered him, and these gestures mean in some way he can continue his journey with them.”

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